A Star's movie must be in the top 10 once the awards start.
Best Direction
A Director must be ranked in the top 10 once the awards start.
Best Employer
Keep all your Stars happy.
Bonuses
Use a text editor such as Notepad to edit the "unlocking.ini" file in the "c:\documents and settings\\application data\lionhead studios\the movies" directory. Note: This file is not created by the game until you get the first reward in story mode. Replace the current content of that file with the following to unlock most sets and items: