Start matching at the top of the level. Make matches with the intent of removing as many tiles as possible. The lower you create a match, the more random things will get. When developing a strategy, take note of how the tiles are placed. Choose the color that has the fewest pieces and is easiest to take out. If you can completely eliminate one or two colors, you will get a large combo at the end, which results in a lot of points. You can earn the most amount of points by matching as many pieces as possible. Try to accomplish this at all times. If you can get more than two pieces per match, do so.