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Hearts
To regain hearts immediately, advance the time on your device by a few hours. Afterwards, set the time back to its correct value.
Matches
Begin making matches at the lower part of the level, keeping the best route in mind. Matches will be made in the top areas, clearing spaces and allowing more time. Most levels will begin with 4 or 5 piece matches possible. Create those matches first.
Power-ups
Power-ups are filled as you create matches. The hammer power-up will last for some time. Use it as soon as it becomes available.
Routes
Most levels will have various routes to follow. Select carefully to use the best possible one. The shortest route is not always the best choice because of the smaller places for matches.