Spend currency for armor upgrades to get a second chance if you make mistakes. For each hit, armor upgrades will lessen the damage that is taken. After a hit, the boulder will move progressively less towards you, allowing you to run longer.
Safer routes
Follow the path of coins to find the safest path through each area. There will be less danger and obstacles.
Upgrades
Upgrade the Coin Magnet to automatically attract all coins toward your character while it is active. Each Coin Magnet upgrade increases the duration. The Head Start upgrade gives you a permanent lead.